Matjaž Tančič visually integrates man with both natural and urban landscapes through the exciting, new medium of 3D photography. The photographs on display in this exhibition were shot on seven locations in London and Slovenia. By creating a direct correlation between the styling and posing of each model and their environment, Tančič cleverly accentuates the stark contrast between these two opposite settings. Models placed within the natural world appear primal, feral and animal-like. Concurrently, they are also at ease in their surroundings dressed in fabrics and accessories that mimic the foliage, water and rocks cohabiting the space. The urban models, however, are much more aggressive in their stance, posture and positioning while each garment is more tailored and polished. The models appear to have more control of their surroundings exuding an intense power commonly evoked by life in the city. This clever, duplicit presentation allows the viewer to visually jump from city to country, almost physically even, through the medium of 3D.
3D films have been around since the 1950s, but due to the very specific technical processes that must be used to render this medium successfully, it seems that photographers have been reluctant to incorporate these techniques into their artistic practices. While the public is very familiar with 3D videos and movies, 3D photography is very rarely seen. In Slovenia, Matjaž Tančič recently finished shooting the first ever fashion magazine done entirely in 3D, and combined with this groundbreaking exhibition he is taking large strides towards pioneering the incorporation of 3D imagery into contemporary photography.
Matjaž Tančič (1982), a young Slovenian photographer, lives and works between London and Ljubljana.
Tančič graduated from the Fashion Photography BA(hons) programme at the London College of Fashion. As a recent graduate, Tančič, impressively, has already been featured in ten solo exhibitions and 38 group exhibitions across Europe. He began his career as a photojournalist for the Slovenian current affairs publication, Mladina magazine, and his photographs have been published Vogue, Playboy, Mercedes Benz Magazine, Modna, Inspire and Look de Book. He was among the six finalists in the 2009 “Google Photography Prize” contest, a worldwide competition of more than 3,500 photographers.
With such an impressive start to his carrier and genuinely unique approach to creating a photograph, Matjaž Tančič is one of contemporary photography’s future stars.
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